videos on demand
- a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.
streams and streaming
The technology of transmitting audio and video files In a continuous flow over a wired or wireless internet connection
microblogging
the activity or practice of making short, frequent posts to a microblog.
crowdfunding
the practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.
wikinomics
Tapscott and Williams (2006) traditional business model has evolved
more collaborations due to access to online tecnologies broadband speeds for businesses and prosumers
globalisation
globalisation a brand can be accessed all over the world due to the instant communication of the web
fan films
a film made by fans
citizen journalists
people recoding events
croud funding
kickstarter
global village - the term used to descraba how the web instantly connect audiences all over the world
marshal mcluhan (1964) - suggested that TV would create a global village, as a medium central to communicate ideas. he also predicted a libray network accessible everywhere that would allow access to all forms of information.
lord nelson
Facebook - reacher a audience that is legal to drink
intstergram - lots of people in there 20s use it and can have a business account
tripadverser - advertise on there to people in the local area and non local people you can put pictures of the business
web utopians - those who see the web and social midea teconliges as having a benefit to society as a whole
electronic agora - online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achieves collaboration
distribution - the methods by which media products are derived to audiences
social media - utilising Web 2.0 tecnoliges to allow users to share ideas, expressions content via online communities
professional - payed person working for a company to do a job
there is no single body or organisation that regulates social media
laws in social media
dater protection act
libel
race relations act
criminal justis and public order act
race and religious hatred act
criminal justice and immigration act
morral - standerds of behaver
panic - anxiety caused by widely unthinking behavour
IPSO - can regulate content by magazine publishers or news agencies
ASA - can monitor adverts and advertising content
OFcom - can monitor some professionally produced content online
BBFC - can monitor and classify film content online
cannot regulate individuals
Weibo (微博) is a Chinese microblogging website, much like Twitter or Facebook. After its launch by the Sina Corporation in August of 2009, it quickly made its name as one of the biggest social media platforms in China.
QQ is primarily used for online messaging, casual video and voice calls, document-sharing, and social networking.
3 cultural constrauts when marketing to foreign markets
1. how vuews differ between country's
2. different politics and governments - which have different laws
3. diffent social medier
critical role - the legend of vox machina
Critical Role's The Legend of Vox Machina reunites your favourite heroes for a professional-quality animated special! 88,887 backers pledged $11,385,449 to help bring this
on average people donated 128$ each
case study
colaboratons Divinity: Original Sin: the consepted of wikinomics apples to this game because it was made from croud funding and needed a platform to sponsor it in this case it was kickstarter to fund the project and funded €950,000 for extra money for the game to make it better giving the game a final buget of €4 million with people that doneted they got extra resoreses and campain in the game there is a picture of the rewards for donating it they used web 2.0 to get the messige wider and to more people using Facebook as well to advertise for donations which helped get the game developed so used a rage of media channels
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