chris Anderson (2006)
this theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relative few current besellers and blockbusters provided the store or distribution channel is large enough
anchorman (2004) is now a widely known success but performed poorly at box office taking just $5m worldwide and $85m on release
however its avalibilty though DVD sales etc made it a cult suscses reaching a wider auidance
long tail is only possible with the distribution channels available though development and social midea (amazon itunes)
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