lo3 and 4 campaign objectives

Spotify 

• billbords 
• posters 
• Spotify wrapped 
• new campaigns every year 
• wordplay with the music advertised 
• it was world wide in different languages 
• advertising deals 
• posting artists 
• completion vido 
• number of streams different artists have 
  
  
  

  

lo3 social media measuring / monitoring

social media measuring / monitoring is a way of computing popular of a brand or company by extracting information form social midea channels 

metrics - like ties spent on the page, click through rate, content share, comments, text 

1. Social media measurement

Explain why it is important to measure campaigns.

its important to mesure campains because it shows what people are most interested in and how people interact with the campaign to check prostive and negative comments 

2. Social network aggregation

Explain why social media aggregation is useful for global industries.

Investigate one social media aggregator – name, what they do.

because they can mesure lots of different social medias so will be able to show stats for the hole campaign and peoples interactions wether they are positive or negative 

Netvibes it is a publishing tool that is all in one place being able to track stats and share with friends and publishing 

lo3 understand how global industries use social media

 wider audiences 

target audiences 

creating excitement 

feedback 

ease of colaboration 

folksonomy keeping audiences updated 

lo3 requirements 

social midea is used by profesal to genrate ideas for a projects used online tools and social midea to colaborate 

someone that mades and wacheds content 

atmorure productions made by a proshumer 

production shecagal - when key tasks going to happen 

exal 

callsheet 

visulatiom diergram 

Lighthouse

• Keep up with your project on the go – no matter where you are, we have the tools to keep you up to date on your project.
• We’ll organize. You work – Lighthouse has given you all the tools you need to organize your tickets – custom states, a powerful tagging system, an advanced search, saved searches (we call them ticket bins), and a mass editing tool.
• Setting your project goals – milestones help you group your tickets in timely releases.
• Plays well with others – thanks to Lighthouse’s robust API, there are already dozens of useful services that integrate with Lighthouse.

Glip (in past – Rule.fm)

• The stream – know what’s happening in your business up to the moment. View, filter and collaborate on all activity for all Rule assets.
• Projects – simple, powerful, collaborative. Your Milestones, Tasks, Time Tracking, Project Calendar, Documents & Discussions come together to make project management what it should be.
• Docs – get busy sharing folders and files with multi-file upload and group/individual sharing and permissions.
• CRM – from the pipeline to your bottom line – manage customer relationships and the deal flow (sales cycle) process with the Rule CRM – integrated with your other valuable Rule assets.

Teamwork PM

• Assign tasks to keep on top of everything – with Teamwork, you can assign tasks to staff, co-workers and contractors in seconds.
• Never miss a milestone again – with Teamwork, you can add Project Milestones to keep everybody on the project informed about key dates and goals.
• Project management – Teamwork allows you to take a birds eye view of all your projects and visualize your overall schedule.
• Track every hour – Teamwork allows you to track the time you spend on every project allowing you to keep projects on-cost and efficiently bill your clients

winkinomics homework

colaboratons Divinity: Original Sin: the consepted of wikinomics apples to this game because it was made from croud funding and needed a platform to sponsor it in this case it was kickstarter to fund the project and funded €950,000 for extra money for the game to make it better giving the game a final buget of €4 million with people that doneted they got extra resoreses and campain in the game there is a picture of the rewards for donating it they used web 2.0 to get the messige wider and to more people using Facebook as well to advertise for donations which helped get the game developed so used a rage of media channels 

croud funding web2.0 

long tail long answer

tecnolaical develpment have increased susccses of long tail model because there is more easy access to the content and can be accessed at anytime though a range of devices for example anchorman did not do that well at relice but made money meny years after first though DVD but with advancements in teconalgy can bee streamed giving a wider audience anchorman can be watched on Amazon Video, Apple TV, Google Play Movies, Sky Store, Microsoft Store, YouTube, Rakuten TV which is a wide range of places with the film being almost 20 years old and still getting streamed and bought making it a perfect example how technology has helped the long tail theory 

long tail theory

chris Anderson (2006) 

this theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relative few current besellers and blockbusters provided the store or distribution channel is large enough 

anchorman (2004) is now a widely known success but performed poorly at box office taking just $5m worldwide and $85m on release 

however its avalibilty though DVD sales etc made it a cult suscses reaching a wider auidance 

long tail is only possible with the distribution channels available though development and social midea (amazon itunes) 

 distribution - the methods by which media products are delivered to audiences 

social media - utilising Web 2.0 technologies to allow uses to share ideas expressions content via online communities 

professional - payed person working for a company to do a job 

barbi movie 

42 m views 

24,272 Comments

588k likes 

there's a lot of people watching it 

top comment 110k likes 

love that she just floats to the ground because no one used the stairs as a kid

raido 1 

3.4 million followers 

236 likes 

22 coments 

13 shares 

sumodigital 

3,905 followrs 

435 posts 

most resents posts 32 likes 

comment 1 

snapchat 

sending images receiving images 

sending links of other social midia 

you can take videos